How to Create Good Content?

I am asking you.

It is day 34 of my 365 challenge to create content every day and  I am asking you the readers, the followers, the consumers- how do you create good content? or what makes good content?

To me, “good” content is strong content.

Strong content is content that makes you feel something or causes some sort of change either within a person, people, or the world.

To me good content, falls into one of the following types of content categories:

  • Strong content
  • Viral content
  • Digestible content
  • Relatable content
  • Sharable content
  • Interesting content
  • Content that makes you think
  • Content that is dynamic, fluid, and on brand
  • Content that causes excitement and anticipation before it comes out

I also think strong content takes risks.

Screen Shot 2017-12-25 at 8.50.30 PM

Today, I saw The Greatest Showman, a new movie based on the true story of PT Barnum and his circus, career, life, and family.

“The noblest art is that of making others happy.”

– PT Barnum

I’m not sure I fully agree with the above, but I appreciate the sentiment as I think for many people seeing and experiencing PT Barnum’s circus made them very happy and caused a lot of joy, laughter, and cheer! However, I think setting out to make others happy may not be the best way to go about creating art. I think it is wise to be aware of your audience and reader, but I also think sometimes it is helpful to completely disregard them and do and be you.

I am thinking about this topic because of the Nas Daily Facebook Live video I watched yesterday. In it he brought up the topic of “good content,” and made a comment that there are  a lot of people out there making bad content. He says, “people make a lot of shitty content because they don’t care.” (22:03) To me that translates into that people don’t spend enough time creating their content and are not concerned with the quality of their content.

This is something that is on my mind a lot as creating content every day is challenging. I spoke about this in my video on Day 32- about the idea of perhaps spending more time on my content so producing something that took me multiple days, weeks, or months to create all the while still putting out new content daily. I thought this would be an interesting experiment to see how content I spend more time, energy, planning, and focus on turns out compared with my daily content that sometimes gets made and put together in 30 minutes or less, depending on what it is.




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